Techy Train Incubator

Mon - Sat 9.00 - 18.00. Sunday CLOSED
Our Location
Abuja, Nigeria
Speak to a Rep
+234 813 456 3739

Online Media Pivot

As a brand that values innovation and customer-centricity, our online media pivot strategy begins with a deep understanding of our audience. Through meticulous market research and data analysis, we gain valuable insights into their evolving needs, preferences, and behaviors. Armed with this knowledge, we meticulously reconfigure our website content to provide the utmost value and relevance to our cherished customers.

We have also expanded our content formats to include engaging videos, captivating podcasts, and interactive infographics, empowering our audience to immerse themselves in our brand’s narrative.

How we work

Discovery & Analysis

We begin by thoroughly understanding your brand, its values, and your target audience. Our team conducts in-depth research, analyzes market trends, and examines your existing website content to identify areas for improvement and opportunities for growth.

Strategy Development

Based on the insights gathered during the discovery phase, we develop a tailored online media pivot strategy for your website content. This strategy outlines the content formats, distribution channels, engagement strategies, and monetization models that will best suit your brand's objectives and resonate with your audience.

Content Optimization

Our team of content experts and copywriters work closely with you to optimize your website content. We revise existing content, create engaging multimedia assets, and ensure that all elements align with the new online media pivot strategy. This includes incorporating interactive elements, refining messaging, and optimizing for search engines and user experience.

Distribution & Promotion

We leverage our expertise in digital marketing and audience targeting to identify the most effective distribution channels for your website content. This may include social media platforms, email marketing campaigns, content syndication, influencer collaborations, or other digital channels. Our goal is to maximize the visibility of your content and reach your target audience where they are most active.

Performance Monitoring & Optimization

We closely monitor the performance of your website content using advanced analytics tools. By tracking key performance indicators (KPIs) such as engagement metrics, conversion rates, and user behavior, we gain valuable insights into what is resonating with your audience and what requires further optimization. Based on these insights, we continuously refine and optimize your content strategy to drive better results.

Adaptation & Evolution

The online media landscape is constantly evolving, and we stay abreast of emerging trends, technologies, and industry best practices. We adapt and refine your online media pivot strategy as needed, ensuring that your website content remains relevant, engaging, and competitive in the ever-changing digital landscape.